The Toolbox
Every tool, one place
Thirteen resources the book references, organized by pillar. Each one is short, practical, and stands on its own — no funnel tricks, no paywall. Grab what you need.
Total available: 13 resources (12 downloads + the Culture Health Check quiz).
Pillar · Culture · Free downloads
Heart
Culture isn't a values poster. It's who you hire, how you run meetings, and what you actually reward. Heart is the operating system of your team.
Leadership Accountability Map
Name the five seats every growing business needs to fill. Assign owners, missions, and accountability — so ownership stops falling through the cracks.
Culture Action Plan
Turn your Culture Health Check results into a 30/60/90-day plan with calendar events, a leadership email, and an accountability partner — grounded in the Heart section of the book.
Pillar · Strategy · Free downloads
Heading
A clear heading turns marketing, sales, and RevOps into one revenue team. Without it, you have three silos competing for credit.
Unified Revenue Team Accountability Map
Map who owns what across your unified revenue team — marketing, sales, RevOps, and retention. Builds on the Director of Revenue / FRE structure from Chapter 7 of Velocity.
Good Agency Dashboard Example
See what a weekly dashboard that actually runs a business looks like. Four real dashboards from Good Agency across Leadership, Revenue, Operations, and Administration.
FRE Job Description
The full role definition for a Fractional Revenue Executive — responsibilities, competencies, character requirements, and what clients should expect. Use it to hire, evaluate, or become one.
Favorite Customer Profile Worksheet
Define the exact customer your business does its best work for. Used by your entire team for marketing, sales qualification, referrals, and proposals.
Messaging & Proof Checklist
Three tools to clarify your message and prove your value — one-liner, message map, case study template.
Messaging Examples Gallery
Ten examples of strong revenue messaging, broken down so you can see what works and why.
Pillar · Execution · Free downloads
Hustle
Execution without chaos. Scorecards, scripts, dashboards — the weekly rhythm that turns strategy into shipped results.
Good Agency Scorecard Example
See what a scorecard that runs a person looks like. A real Director of Operations scorecard from Good Agency — core values, GWC, OKRs, KPIs, responsibilities, and competencies.
Sales Script Template
The structure of a sales conversation that wins. Fill in the blanks with your business.
Sample Trust-Building Script
The exact sales script Luke Frazier built for a boutique wedding venue — 10 coached sections covering pre-arrival hospitality through final farewell. The living example every FRE Clay certifies studies first.
Complete Sales Script
The complete end-to-end sales conversation — first hello to signed proposal. Adapt it to your business. Shares the same source as the Sample Trust-Building Script: ten coached sections, live from Luke's Google Doc.