The Velocity Framework
Less Chaos.
More Profit.
Real Growth.
The public tools and resource library for Clay Vaughan’s book Velocity — worksheets, scripts, scorecards, and accountability maps for Heart, Heading, and Hustle.
The three pillars
Heart. Heading. Hustle.
Every resource on this site maps to one of the three pillars of the Velocity framework. Culture, strategy, execution — built to be used in order, but read in any order.
Heart
Culture isn't a values poster. It's who you hire, how you run meetings, and what you actually reward. Heart is the operating system of your team.
Heading
A clear heading turns marketing, sales, and RevOps into one revenue team. Without it, you have three silos competing for credit.
Hustle
Execution without chaos. Scorecards, scripts, dashboards — the weekly rhythm that turns strategy into shipped results.
The toolbox · Free downloads
Download what you read about
Every worksheet, script, and scorecard the book references, free. Released in phases — newest on top.
Leadership Accountability Map
Name the five seats every growing business needs to fill. Assign owners, missions, and accountability — so ownership stops falling through the cracks.
Unified Revenue Team Accountability Map
Map who owns what across your unified revenue team — marketing, sales, RevOps, and retention. Builds on the Director of Revenue / FRE structure from Chapter 7 of Velocity.
Good Agency Dashboard Example
See what a weekly dashboard that actually runs a business looks like. Four real dashboards from Good Agency across Leadership, Revenue, Operations, and Administration.
About the author
Clay Vaughan
Clay is the founder of Good Agency and the author of Velocity: Less Chaos. More Profit. Real Growth. He built the Heart → Heading → Hustle framework the same way he built the agency — by running it on real companies before writing a word about it.
For business owners and founders
Stop being the ceiling your business cannot grow past
A fractional revenue executive brings the clarity of a CMO and a CRO without the cost of two hires. They use the Heart, Heading, and Hustle framework to align your team, focus your spend, and build growth that does not depend on you doing everything.
- One clear plan for revenue
- A growth system that runs without you
- Revenue that grows with integrity
Every tool from the book
Browse the toolbox
Twelve tools to help you grow revenue with integrity, tell stories that move people to action, and build systems that scale without chaos. Pick the one that matches what you're working on right now.