Velocity Framework · Hustle pillar
The scorecard that turns expectations into accountability.
Most companies measure output. Clay’s scorecards measure output, character, and capacity — because a top performer delivering results while poisoning the culture isn’t actually a top performer. This is the exact scorecard structure Good Agency uses for every role on the team. Download the reference PDF and adapt it for yours.
Reference PDF · 8 pages · Free
What you’ll get
A scorecard worth stealing.
- A full worked example. A complete scorecard for a Director of Operations — core values, GWC, OKRs, KPIs with red/yellow/green targets, responsibilities, and competencies. Every section filled in.
- Why each section matters. Scorecards fail when they’re just KPI trackers. Clay’s framework layers character and capacity alongside performance — so you’re measuring the whole person, not just the output.
- The framework to build your own. Step-by-step guidance for adapting this structure to any role on your team, plus what to avoid when your scorecard turns into a checkbox exercise instead of a leadership tool.
Free download
Grab the PDF
From the book
Accountability is love at scale.
A scorecard that sits in a Google Doc and gets reviewed quarterly is a file. A scorecard that drives Velocity is a monthly conversation that holds the weekly numbers accountable. That’s the rhythm that turns expectations into accountability — without drama.