Velocity Framework · Heading pillar
See what a dashboard that actually runs a business looks like.
Most dashboards become spreadsheets nobody opens. Clay’s dashboards run the weekly rhythm of Good Agency — the metrics his leadership team reviews every Wednesday at 1:00 PM. Download the full reference PDF and use it as a template for your own.
Reference PDF · 8 pages · Free
What’s inside
Four dashboards that run every growing business.
- One Leadership Dashboard. The 4 cross-functional metrics Clay’s leadership team reviews weekly — the ones that determine whether the business is actually healthy.
- Three Department Dashboards. Revenue (Sales + Marketing), Operations (Delivery + Quality), and Business Administration (Finance + People). 15 metrics total, with targets.
- The framework behind it. Why every metric has an owner, a target, and a weekly cadence — and what separates a dashboard that drives Velocity from one that creates noise.
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From the book
Don’t just chase numbers that look good on paper.
A dashboard that drives Velocity does three things every other dashboard doesn’t: every metric has a named owner, every metric has a target, and every metric has a weekly cadence. Because by the time a monthly number comes in bad, the month is already gone.