Velocity Framework · Hustle pillar
The Sales Script Template
A fill-in-the-blank version of the script every FRE learns. Keep the structure, write your own words, and make it yours. The examples come from a real Monterra Stucco intake call, but the patterns work in any high-trust sale.
Fillable PDF · Eight coached steps · Free
How to use this template
Read it. Practice it. Make it yours.
This is not a script to memorize word for word. It is a structure: eight coached moves that walk a prospect from a tense first call to a confident next step. The words are the example. The structure is the principle.
Work through it one step at a time. Read the objective, study the example pulled from a real Monterra Stucco call, then write your own version in the box below it. Say your lines out loud. If something feels stiff when you speak it, rewrite it until it sounds like you. The best people turn this into their own script in about thirty days: same bones, their voice, their product.
Make it yours
Type straight into the gold-edged boxes. Save the PDF and your words are kept.
Listen first
Let the prospect speak sixty percent of the call or more. Listen first, sell second.
Keep the structure
Swap the language, not the bones. Adapt every line to your own industry.
Be the guide
You are the guide, not the hero. Bring calm, clarity, and a clear next step.
The structure
Eight coached moves.
Each step in the PDF gives you the objective, a worked example from the Monterra call, and a blank box to write your own lines. Here is what each move is for.
Open the Call
Establish calm authority in the first twenty seconds. Lower the pressure before anything else, tell them you are here to solve the right problem rather than to sell, then invite them to talk.
Pinpoint the Pain
Understand the context and the emotional driver underneath the request. Ask open questions, let them talk, then reflect back what you heard so they feel understood. That is what builds trust.
Reframe the Problem
Teach one helpful insight that changes how they see the problem. This is where you earn authority. Keep it to a few sentences and do not lecture.
Introduce the Next Step
Guide them to the correct process instead of a hard pitch. Name the next step plainly and offer to make it easy for them to take it.
Position Yourself as the Guide
Show them you will carry the complexity so they do not have to guess or overpay. You are the trusted expert who makes the path clear.
Set Clear Next Steps
Prevent the lead from drifting. Spell out exactly what happens next, in order, so there is no confusion about who does what.
Lock the Follow-Up
You own the relationship, so set the check-in before you hang up. A planned follow-up keeps the deal from going quiet.
Close the Call Calmly
End with clarity and hospitality. Confirm the next step, leave the door open for questions, and make sure there are no open loops.
The posture
How to sound.
How you sound matters as much as what you say. Read these before every call until the posture is second nature.
Be
- Calm
- Structured
- Helpful
- Concise
Avoid
- Diagnosing too early
- Pricing before discovery
- Over-explaining the details
- Leaving the next step unclear
The goal of the call
What a win looks like.
A great call does not always end in a sale. It ends in trust and a clear next step. Hold every call to this standard.
- 1
They understand why the next step matters
The prospect can explain, in their own words, why moving forward helps them.
- 2
They know exactly what to do next
No vague follow-up. One clear action, owned by a specific person.
- 3
Something is on the calendar
A scheduled time, a held date, or a firm commitment to a next touch.
- 4
No open loops
Every question answered or assigned, with nothing left dangling.
Free download
Grab the fillable template
Download the PDF, type your lines straight into the gold-edged boxes, and save it. Print your finished copy and run it on every call until the posture is automatic.